Tipico Group has announced its agreement to acquire a 100% stake in Atlas Group, the parent company of Novomatic’s Admiral Austria business. The acquisition aims to enhance Tipico’s portfolio within German-speaking markets, particularly in Austria.
Admiral Austria operates as a betting provider and gaming terminal supplier, including the provision of terminals for the state lottery across Austria. Tipico Group highlighted that the deal will reinforce its position in the market and support its ambition to achieve dominance in the German-speaking region.
Axel Hefer, CEO of Tipico Group, noted:
“For 20 years, Tipico has stood for state-of-the-art technology, innovative products and consumer protection. We are pleased to have found in the Admiral Group a partner who shares these same values. We look forward to a successful future in the Austrian sports betting and gaming market.”
Novomatic, the previous owner of Admiral Austria, stated that the decision to sell the business aligns with its focus on international expansion. The company has been prioritising growth in markets such as the United States, including the appointment of a new CEO in December to drive this strategy forward.
Stefan Krenn, a member of Novomatic’s executive board, commented:
“We have decided to sell the Admiral Group in Austria in order to focus on international growth markets and drive further global expansion. In Tipico, we found a highly professional and reliable partner who will continue to operate Admiral in Austria successfully and sustainably.”
The financial details of the transaction have not been disclosed, and the deal remains subject to regulatory approval.
