The UK Information Commissioner’s Office (ICO) has introduced a new strategy to strengthen compliance with data protection laws across the country’s most visited websites, including gambling platforms. The initiative, announced on 23 January, aims to ensure responsible handling of user data by targeting the 1,000 most popular UK websites by 2025.
The move follows a recent case involving Sky Betting & Gaming, which was found to have breached data protection laws by using cookies without users’ consent. This ruling came after a problem gambler filed a complaint, citing losses exceeding £45,000.
Stephen Almond, the ICO’s Executive Director of Regulatory Risk, expressed concern over how irresponsible use of online tracking technologies can harm vulnerable individuals, such as those suffering from gambling addiction. While acknowledging the role of tracking in targeted advertising, Almond emphasised the need for responsible practices to prevent harm.
ICO’s 2025 Strategy Priorities:
- Adtech Oversight: Ensuring users have meaningful control over their data usage.
- Support for Publishers: Encouraging adoption of privacy-friendly advertising methods.
- Consent Management Platforms: Strengthening oversight to ensure compliance with data protection standards.
- Enforcement Measures: Issuing warnings to publishers failing to meet regulatory requirements.
Almond outlined the ICO’s vision for a fair and transparent digital ecosystem, where users can trust digital services and make informed decisions about their data. He also highlighted the importance of innovation and maintaining a level playing field in the digital economy.
Background:
Recent investigations into the 200 most popular UK websites revealed that 53 had issues with cookie compliance. Sky Betting & Gaming was among those scrutinised and criticised for failing to manage personal data lawfully and transparently.
Implications:
This new strategy signals a stricter approach by the ICO and is expected to significantly impact how the gambling industry handles digital advertising and tracking. The ultimate aim is to bolster trust in digital services and safeguard consumers from potential harm.
