William Hill

William Hill

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William Hill, which is run by WHG International Limited, started operations in 1934, but it wasn’t until 1998 that it moved online. Since its establishment, it has solidified its position as an industry-leading bookmaker, accepting bettors from the United Kingdom and other countries. Its reputation in the gambling market is also thanks to its licences from the UK and Gibraltar. 

If you’re a British punter looking to learn more about the popular bookmaker, you’re on the right page. Our comprehensive review covers everything you should know about William Hill, including its sports betting services, bonuses, and payment methods. 

William Hill UK

William Hill UK Quick Facts

OwnerWHG (International) Limited
LicencesUKGC, Gibraltar
Betting optionsSports, Casino, Poker, Bingo
SupportEmail, live chat
Deposit methodsBank transfer, Maestro, Visa, Mastercard, Google Pay, Skrill, Neteller, Paysafecard, Paypal, and others
Withdrawal methodsBank transfer, Maestro, Visa, Mastercard, Skrill, Neteller, Paypal, and others

William Hill UK Welcome Bonus for Sports

New bettors at William Hill get a free bet promotion worth £30 on their first deposit of at least £10. You qualify for the offer after placing stakes with the £10 payment on any sport of your choice. However, the bonus is fully yours only if the odds you back are at least 1/2.

William Hill Betting Offer

When depositing, ensure to use the bonus code R30 to activate the offer. Also note that the free bets are exclusive to bettors signing up via the mobile website or application. The £30 package is credited as three £10 free bets. 

How To Use The William Hill Bonus

To use the William Hill UK bonus, you must have a working account at the bookmaker. You qualify for the promotion only if you create this account via a smartphone or tablet. After signing up, you deposit at least £10 using the code R30. 

However, avoid using PayPal, Neosurf, Paysafe, Netelle, Skrill, ecoPayz, and Apple Pay for deposits. Making first-time payments using these methods disqualifies you from receiving the offer. 

Other William Hill Promotions

The William Hill gambling site offers varied options that revolve mostly around free bets and odds boosts. These offers cover football and horse racing events. At the time of this writing, the following were available:

  • Football boosts: Every Sunday, the operator boosts odds on three or more football selections. Each pick must have odds of at least 3/1, and the maximum stake that qualifies for the offer is £5.
  • Daily sports giveaways: Customers at William Hill get a daily promotion on the platform. These offers could be odds boosts, free bets, or other exclusive deals. 
  • Free prediction game: You can win up to £100 in football free bets. You simply have to make accurate predictions for certain matches to get the bonus. The offer is valid for 30 days after you claim it. 
  • Horse racing boost: Horse racing enthusiasts can take advantage of boosted odds on one race daily. The maximum stake you can place in the event is £20.

How can I get free bets on William Hill?

Betting at William Hill.com comes with the extra benefit of claiming free bets. You’ll find these offers in the promotion section, which is accessible from the top of the page. Besides free bets, other bonuses you can take advantage of are also listed. 

Free bet offers are subject to change at William Hill bookmakers. As such, we recommend checking the promotions page regularly to learn what’s available. Also, note that each offer has its own terms and conditions, so always read the fine print before accepting the bonus.

How to create an account at William Hill UK

You need an account to access William Hill’s gambling offerings. Thankfully, the account creation process is straightforward and takes only a few minutes to complete. Here’s a breakdown of how to register at the online bookmaker:

  • Visit the William Hill website at www.williamhill.com UK and click the yellow “Join” button at the top right corner of the screen. 
  • A registration page will pop up. Fill in your name, mobile number, date of birth, email, and residential address. 
  • Tap “Continue” to proceed to the next page. 
  • On this page, provide your username and surname. 
  • Afterwards, you’ll need to verify your email address to complete the registration. 

William Hill App

Gambling on the go at William Hill is possible thanks to a responsive mobile application. The app is available for Android and iOS devices, and you can easily install it from the mobile site. Like its desktop counterpart, it has a blue and white theme, an uncluttered interface, and well-laid menus for easy navigation. 

William Hill Mobile App

In terms of betting markets, the mobile platform features the same comprehensive options as the desktop site. Bettors can wager on popular and live events, most of which have impressive odds. You can also make payments easily, claim bonuses, and contact customer support. 

If you already have an account on the desktop version, you don’t need to create another one on the mobile app. Simply log in using the same details, and you can access your account. However, as a first-timer, it’s best to register via the mobile app, as this qualifies you for the welcome bonus. 

Deposit and withdrawal options at William Hill

William Hill supports several deposit and withdrawal methods to accommodate the varying payment needs of punters. From debit cards to electronic wallets, there are options you can conveniently use to fund your account and withdraw winnings. The process is also easy, as you’ll learn in the following sections. 

Deposit methods and time frames

The table below contains all the deposit methods available to UK punters at the William Hill bookmaker:

Deposit MethodMin. Deposit Max. DepositFeeProcessing Time
Apple pay£5£99,000FreeInstant
Bank Transfer£10£10,000FreeInstant

Using these methods to deposit money into your account is straightforward. Once you’ve logged in, tap on the deposit icon at the top of the page. From the list of payment methods, choose one that suits you best. Next, enter the amount you want to pay along with other details before confirming the transaction. 

In terms of the minimum deposit requirement, William Hill’s is quite low, especially when using debit cards and Apple Pay. The maximum is also quite reasonable, as it works for both high and low rollers. After making the payment, you only have to wait a few more minutes for it to reflect in your account. 

Withdrawal methods and time frames

The withdrawal methods at William Hill are not as numerous as those for deposits. Nevertheless, the working options are easy to use. The table below contains the options you can use to cash out your funds at the online bookmaker:

Withdrawal MethodMin. WithdrawalMax. WithdrawalFeeProcessing Time
Visa£5N/AFree1-3 business days
Mastercard£5N/AFree1-3 business days
Maestro£5N/AFree1-3 business days
PayPal£10£5,500FreeUp to 24 hours
Skrill£5£80,000FreeUp to 24 hours
Neteller£5£25,000FreeUp to 24 hours
Bank Transfer£25£100,000Free3-5 business days

Withdrawing your winnings is as easy as making a deposit. Start by accessing your account with your William Hill Games login details and tapping on the balance icon. Click “Withdraw” and choose the payment method you want. Enter the necessary details and, following the on-screen instructions, submit your request. 

The online bookmaker processes your payment within 24 hours, but you might have to wait longer to get your earnings. That’s because your financial service provider takes extra time before crediting your account with the funds. Wait times depend on the payment method. For instance, with Skrill, it takes 24 hours, while it might take up to five days with bank transfers. 

Its UKGC licence mandates that it perform account verification for bettors who register on the site. This is a precautionary measure to prevent fraud and identity theft. To complete this process, submit a document confirming your identity to the operator. You’ll also need a copy of a utility bill displaying your address. 

Can William Hill take money back?

William Hill will not retract whatever winnings you’ve made from your successful bets, even those you place with bonuses. The only catch for bonus deals is the terms and conditions you must fulfil before requesting a withdrawal. Once you’ve met the necessary requirements, cashing out your winnings from the online bookmaker is a breeze. 

Does William Hill have ACCA insurance?

As of the time of this review, William.Hill doesn’t have insurance on accumulator bets. What it does have are odd boosts for multiple selections. For instance, combining three or more picks into an accumulator gives you an odd boost. So, if your stake wins, you receive more profits than what you’re initially supposed to get. 

How do I cancel my William Hill Online account?

Bettors who feel the need to close their accounts temporarily can contact the customer support team. You can also do this manually by clicking on the account icon at the top of the page. Afterwards, select the “Safer Gambling” option and tap on the option to close your account. Once you confirm certain details, you won’t be able to access the platform through that account anymore. 

Remember to Gamble Responsibly

William Hill UK

WilliamHill’s commitment to punters’ safety is evident in its support of responsible gambling resources. Under the help section, you’ll find a page dedicated to its cause. This section educated bettors on the importance of safe gambling and how to control their habits. To help with this, it offers different tools, one of which is the deposit limit. 

Setting restrictions on how much you can pay at a certain time prevents you from overspending on the platform. There’s also a session reminder feature that keeps you updated on the time you’ve spent on the site. You can set these up by accessing your account using your www.williamhill.co.uk login. After which, you click the balance icon, choose the safer gambling option, and activate your preferred feature. 

Bettors who need a short break from online gambling can take a “time out.” This limits access to their accounts from one day to six months. For a longer break, ranging from six months to five years, opt for self-exclusion. The bookmaker also works with third-party organisations like Gamtop to help its customers bet responsibly.

Pre-Match Betting

One of William Hill’s strengths is its pre-match betting offerings. The platform boasts extensive sports coverage in addition to electronic sports, among others. Bettors can also take advantage of different features to enhance their experience. 

William hill Website


William Hill stands tall with its collection of sports betting options. With coverage for 35 games, the bookmaker is tailored to satisfy the needs of different enthusiasts. Here’s a comprehensive list of what you can place stakes on:

  • American Football
  • Australian Rules
  • Badminton
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • E-sports
  • Football
  • Futsal
  • GAA Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Lacrosse
  • Lotteries
  • Motor Racing
  • Motorbikes
  • Politics
  • Rugby League
  • Rugby Uniion
  • Snooker
  • Table Tennis
  • Tennis
  • Triathlon
  • TV Shows/Specials
  • UFC
  • Virtual World
  • Volleyball
  • Winter Sports

Football, being the most popular sport in the world, has the most markets, with over 1,000 daily options. Punters can wager on different events and leagues, from well-known ones like the English Premier League to domestic matches. Following closely behind football in terms of betting markets is basketball. Other options that might interest you include niche sports like snooker and darts. 

Besides checking out the betting markets and sports, we evaluated the bookmaker’s odds to learn their quality. We were impressed to find that they were on par and sometimes better than some established bookies. Their margins range slightly above 6% and could be lower depending on the event. 

A visit to the in-play section reveals that William Hill is also particular about live bettors. It has markets for ongoing events, allowing bettors to place stakes on games in real time. However, its live betting markets aren’t as extensive as those for pre-match events. On the bright side, its odds are updated in real-time, allowing you to take advantage of the most profitable lines. 


Those who want a break from regular sports betting can place stakes on electronic sports. These competitive games bring a fresh betting experience to the table, with hundreds of markets available daily. League of Legends, Valorant, Dota 2, and Overwatch are some of the games that fall under esports.

While William Hill doesn’t have a wide variety when it comes to esports betting markets, the ones available are sufficient. You’ll find well-known markets like the tournament winner and the first player to kill. There are also unique award markets for larger competitions. These include Personality of the Year, Game of the Year, and Streamer of the Year.  

Other Specials

The bookmaker’s comprehensive and diverse offerings also encompass novel options like politics and television shows. For politics, the betting site covers mostly happenings in the United Kingdom and the United States of America. There are options spanning various elections, with options like “Prime Minister after the next General Election” and “Most Seats in the General Election.” 

For TV shows, the bookie covers the Mercury Prize, Strictly Come Dancing, Eurovision Song Contest, and BBC Sports Personality Of the Year. Unlike regular sports, where there are consistent markets, these betting options are available only when the show is on. Regardless, their odds are also competitive, giving you more returns for your winning bets. 

Cash Out & Bet Builder

If you have doubts about an event’s outcome, you can use the cashout feature to settle the bet before the game ends. William Hill UK offers full and partial options. With the former, you take out the entire bet amount, while the latter only lets you take out part of it. The bet builder function comes in the form of “Your Odds,” which allows you to build your stake. 

Sports live streaming at William Hill

For live bettors, the bookie offers a live streaming service, which you can use to track games and make more informed betting decisions. This option functions smoothly on both desktop and mobile devices, making it possible to watch games on the go. 

Watching events in real-time at William Hill is free. This means you don’t have to pay anything or place specific bets to use the option; you simply need to log into your account. On the flip side, streaming services are available only for certain sports, like football. 

The bookmaker also has a betting TV, which features sports like horse and greyhound racing. Through this medium, it offers several tips in between events that you can apply when placing stakes. 

Can you cash out at William Hill?

You can cash out at William Hill, just as we noted earlier in this review. With this feature, you settle your stakes before the event ends. It’s one of the best ways to avoid 100% losses on unsuccessful bets. 

However, the feature isn’t available for all markets. If you can cash out your stakes, the bookmaker will indicate it in the bet slip. You’d also learn whether the full, partial, or both options are open for your markets. 

What sports can I live stream at William Hill?

As duly noted, you can’t stream every sport on the betting site. The option is usually open for football, tennis, basketball, horse racing, volleyball, and American Football. You’ll also find an option on the in-play page that lets you sort events by those you can stream. 

Customer Service At William Hill

If you have any queries or concerns about the William Hill online betting site, visit the “Help” Page. You’ll find a repertoire of questions and answers spanning various topics regarding safe gambling, account management, registration, and payments. If you prefer human interaction or want more detailed answers, you can reach out via live chat or Twitter. 

Both options are accessible from the “Contact Us” page. Tapping on this opens a window from which you can choose to communicate using live chat or Twitter. Using both, you’ll be connected to a real representative. 

However, the responses through live chat are faster, and the medium is open around the clock. On the other hand, its customer service could take a few hours to reply on Twitter. Also, unlike live chat, the Twitter medium functions only from 08:00 to 23:00 (BST).

What’s customer support like?

For an established bookmaker, the live chat and Twitter services are great. We favour the former option because you get prompt responses through it. William Hill’s customer representatives are also professionals who reply politely to your queries. Nevertheless, it would have been better if they had an active telephone line to call on their site. 

How long does it take for William Hill UK to reply?

Based on our experience, William Hill takes customer service seriously. As a result, it responds within a few minutes to bettors via live chat. The wait time might be slightly longer if there are too many requests, but a representative will surely attend to you. 

As we mentioned, the bookmaker takes longer to respond to Twitter messages. There’s no specific wait time, but it could range from a few minutes to a few hours. Therefore, we recommend communicating with the support team through live chat if you want faster responses. 

Is William Hill easy to Use?

William Hill UK

Website functionality plays a crucial role in your betting experience. A cluttered interface and slow-loading pages make it difficult to navigate, and vice versa. Thankfully, we noted that both the mobile and desktop versions had an easy-to-use layout that facilitates navigation. We’ve covered each device option in the following sections. 

William Hill Mobile Review

Bettors who shy away from downloading gambling applications can use the mobile betting site. It’s a web-based platform that doesn’t require installing third-party software to access its services. Instead, you visit the platform through your mobile browser. 

This mobile bookmaker stands out for its simple user interface, well-organised layout, and fast-loading pages. Its sports betting markets are also comprehensive, offering the same odds as their desktop counterparts. You also have access to the same promotions, payment methods, and customer service mediums. 

For a more personalised experience, add the site to your homepage. This offers the browser-based platform an app-like functionality, but you don’t have to install or update it manually. 

William Hill Desktop Review

The William Hill desktop interface isn’t the best we’ve seen. It has a basic white and blue colour scheme, the same as its mobile version. While there are no bells and whistles on the platform, it’s easy to use. In other words, first-timers would have no problem finding and using its services. 

Unlike the mobile version, which plays out on a much smaller screen, the desktop display is larger. As such, one can easily locate various tabs. At the top section, the William Hill logo and options like “Betting,” “Vegas,” “Live Casino,” “Bingo,” “Poker,” and “Promotions.”

In the betting section, the list of sports is in a column on the left. Clicking on any option displays the available betting options in the centre of the page, while the bet slip is on the extreme right. Scroll further to the site’s footer, and you’ll find other tabs and information about its operator and licences. 

William Hill FAQ

Does William Hill give free bets?

Yes, William Hill gives away free bets. As a new player, you receive three of these promotions, each worth £10, totalling up to £30. To get the offer, you must sign up at the online bookmaker, deposit, and place stakes of at least £10. 
After meeting these prerequisites, the operator credits your account accordingly, which you can use to place stakes. Note that there are wagering requirements and other conditions to meet to get your winnings from the platform. 

Does William Hill have the best odds guaranteed?

UK bettors also get the best odds guaranteed, but this only applies to specific markets. For instance, there are football boosted odds, where you get better returns if your accumulator of at least three selections wins.
The validity of these offers varies, with some expiring within a shorter time frame. Likewise, their terms and conditions differ. As such, always visit the promotions page to learn which offers are available. 

Does William Hill take PayPal?

Yes, William Hill takes PayPal for both deposits and withdrawals. The minimum you can pay with the electronic wallet is £10, and the same applies when cashing out. For maximum deposit and withdrawal, the amount is £5,500, which is quite low for high rollers.

Do William Hill run ACCA insurance?

As of the time of this writing, the online bookmaker doesn’t have insurance for accumulator bets. However, bettors can take advantage of odd boosts that can make placing multiple bets worthwhile. Odd boosts come in different packages and could apply to various sports. Therefore, check the promotions page to learn if these offers are ongoing and the terms you must meet to get them. 

How long do withdrawals take at William Hill?

WilliamHill uses 24 hours to process withdrawals after you make a request, provided you meet all the necessary terms. Regardless of its fast payment process, the time it takes you to get your money will depend on your withdrawal method. With e-wallets like Skrill and Neteller, the wait time could take just 24 hours. On the other hand, debit cards and bank transfers take a few days to credit your account with your winnings. 

How To Contact William Hill?

The best way to contact the customer service team is through live chat. This medium is open around the clock, with a representative on standby to attend to your queries. As a result, you get responses within a few minutes.
Another communication channel is Twitter, but the service agent might take a few hours to answer your questions. William Hill bookies also has a comprehensive FAQ section with an exhaustive list of possible questions and helpful answers. 

How To Close Your William Hill Account

If you want to close your account for responsible gambling reasons, you can contact customer service. Then you choose the time period for which you’ll have no access to your account. However, if you want a permanent deletion of your account, navigate to the account section and choose the “Delete Account” option. Ensure you’ve withdrawn whatever money is left in your account before deleting it.

Will I get paid?

If you place stakes and they’re successful, the bookmaker will pay your winnings through your chosen payment method. You only encounter problems with withdrawals if you haven’t met specific terms and conditions on the site. For instance, if you claim a bonus, you’re likely to meet wagering requirements, which you must fulfil before cashing out. 

How To Deposit Money at William Hill?

To deposit at the William Hill online site, create an account. Once done, select the deposit option beside your balance display and choose a payment method. Enter how much you want to pay and the necessary information. Afterwards, follow the prompts to complete the transaction and wait for your funds to reflect in your account. 

How To Withdraw From William Hill?

Start by logging into your account and tapping the balance icon at the top of the screen. Pick the withdrawal option and choose a payment method. Next, enter the withdrawal amount and the payment details before submitting your request. The online bookmaker will process your transaction and credit you accordingly. 


  • Mark Zellner

    Hello! I'm Mark Zellner, and I've been an iGaming Copywriter since 2013. With a background in journalism and a knack for storytelling, I've been shaping narratives for some of the industry's most prominent online casinos and gaming platforms. My portfolio includes everything from engaging game reviews to persuasive marketing campaigns. I'm passionate about staying ahead of industry trends to deliver fresh, compelling content. Let's elevate your brand's story together!

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